Ethics Consultant, Copywriter & Editor

Eddy has an amazing ability to assess marketing devices, including designs and copy for:

• Consumer culture
• Brand management and signification
• Racial imagery/representation and the value of diversity
• Where the inequalities of gender theoretically lie
• Explanations of dense theoretical concepts and interpretations of: 
  • "Intersectionality” and “Gender Performativity”
• Politically correct communication and representation of the LGBTQI community (Lesbian, Gay, Bisexual, Transgender, Queer, Intersex)
• Politicalyl correct communication and respresntation of Genders
• Gender Neutral communication and representation
• The theoretical and practical weaknesses in “Hegemonic Masculinity” and how it is created
• Where the theoretical and practical weaknesses of “third-wave and DIY” feminism lie

 Eddy has a diverse range of skills including:

• Business management
• Training
• Assessment and customer relations
• Copy writing & editing
• Team development
• Developing creative solutions that "think outside the square"